#英语很简单#2018.8.15

To date, Western digital firms have failed 

to capitalize on their perceived competitive

advantage in China.

迄今为止，西方数字公司在中国未能利用他们

的竞争优势。

They have failed to understand the complex

business environment there, adapt their 

strategies and business models to the 

Chinese market, and develop new technologies

and services to cater to the preferences 

of Chinese users.

他们不能理解中国复杂的商业环境，使他们的策

略和商业模式适应中国市场，开发新技术和服务

来迎合中国用户的喜好。

Are Western digital firms forever doomed to 

fail in the Chinese market? The answer, of 

course,is no. The problems are not 

insurmountable, but the size and dynamism

of the Chinese digital market suggest that

any solutions that focus only on those 

problems are unlikely to be sufficient. 

The competitive advantages that have 

served Western digital firms well in other 

countries need to be recalibrated for

the Chinese market. 
西方数字公司注定在中国市场永远失败？当然，

答案是否定的，问题并不是不能克服，但是中国

市场的规模和活力表明，任何只关注这些问题的

解决方案都不太可能，西方数字公司在其他国家

的竞争优势需要为中国市场重新做调整。

1. capitalize on 利用，从中获利

2. cater 迎合，满足

3. insurmountable 无法克服的，难以逾越的

4. recalibrate 重新校准